USN - Ultimate Sports Nutrition, approached Renew to work on a number of projects within different retailers. Although USN had secured their products on the shelves of major retailers, they needed to increase brand recognition and ultimately drive sales.
Renew looked at the sports nutrition market and gained an insight that product alone was not enough and consumers were becoming more savvy. Customers looked for more in their health regime, so 'Aurora' was created, a virtual health coach app. This created an emotive connection with the brand and a reliance on the support the app provided.