Renew Design & Marketing, craft beer, gourmet coffee brand case study

INFECTIOUS ORIGINALITY

Artisan Tap

Artisan Tap

Hawthorn Leisure, Artisan Tap craft beer swatch
Hawthorn Leisure, Artisan Tap craft beer brand case study
Hawthorn Leisure, Artisan Tap, craft beer brand
Hawthorn Leisure, Artisan Tap, craft beer mobile iPhone application

We need a new craft beer and gourmet coffee brand. How can it stand up to the big chains?

What

Hawthorn Leisure asked Renew to create a brand for a chain of craft beer and gourmet coffee venues.

How

Our approach was to steer away from the traditional pub cues and create a clean, modern brand. We recognised early on that printed collateral needed to be flexible and easily updated due to the constant changing drinks menus.

The Solution

The stripped back logo coupled with a black and white and palette gave Artisan Tap a cool, slick look and feel. It also appealed to both male and female customers. An online offering brought another dimension to the brand, keeping customers up to date with new products and latest events.

Renew assisted in the development of the 'Artisan Tap' brand for our portfolio of craft beer and gourmet coffee venues. Their pro-active approach has brought about exciting creative concepts which set Artisan Tap apart. Renew have delivered against the most tightest of deadlines again and again, so its reassuring to know that they will never let us down

Arnaud Unvois
Commercial Director, Hawthorn Leisure